[toyg]

It works if you make it easy enough to complete the transaction right there and then.

One of my pet peeves is something bookstores should do: have a simple way to buy ebook versions of the in-store books, so you get some of that money. Sure, after finding a nice book in your showroom I could bring up Amazon on my phone, search for the book, then bring up your website, search for the book, compare prices, then go through checkout; or you could give me an app to scan a barcode that will bring up the book and a Buy Now button that triggers Apple Pay. At that point, I simply cannot be arsed to look at Amazon just to save $2, like most people cannot be arsed to pirate music when iTunes and spotify are painless.