[cloudwizard]

Probably a bigger issue for Amazon is that a large part of the ad market is competitors or potential competitors. Walmart, Safeway, and Azure won't be advertising on Amazon.

Does P&G want Amazon to control more of the retail market? Not if it has any brains. Amazon has it's own branded home speaker systems and will not sell Google's. If Amazon brought out a shampoo brand, would it sell head and shoulders?

[j-c-hewitt]

Why would other big retailers pay for ads on Amazon's website? Brands are the ones who pay and already do. P&G already places a ton of advertising on Amazon for its various products. Search 'Tide' and look at the headline ad spot.

That's P&G paying for that placement.

[ikeboy]

Amazon makes plenty of their own stuff, under Amazon basics, like 70 other brands, plus whatever they got with Whole Foods. Aside from the Kindle shenanigans, they haven't blocked competing brands.

[scarface74]

P&G is already at the mercy of Walmart, Publix, etc. Why would Amazon be any different?

I bet P&G would love to get branded Dash buttons all over people’s houses.