[roenxi]

Doubly baffling when considered that the revolutionary trio of iPod, iPhone and iPad look, with eyes crossed and no glasses, remarkably like 3x sizes of a single product and at one point you could represent most of their profits with one small table of products. Apple isn't known for diversity.

If the defining feature of cars is engine or physical design, Apple doesn't have a chance; it isn't like traditional industrial companies don't have smart and talented engineers - the Apple of cars already happened with Toyota and their inspired manufacturing process. Apple does have a chance if software is the hardest part of designing the car of the future. In a world where Apple fields a good all-round car with great software, and the software notably improves the driving experience in a difficult-to-mimic fashion, then maybe Apple can find a margin.

It is an ambitious play. If they can't differentiate themselves with software it isn't going to be a winner for them. But if they can, it would fit very well with the Apple model of entering a market that was understood to be mature and demonstrating massive profits for well-designed software/hardware combinations. Driving cars in 2018 is like 20c/texts when using the phones of 2006 - if that chore went away, we wouldn't miss it.