[toomuchtodo]

>"affordable luxury"

> It always surprises me when Apple is described that way

I realized this was true when I noticed low wage workers (McDonalds/Dunkin Donuts drive thru staff) on their iPhones and with their Apple Watches on their wrists, folks making right around minimum wage. You might not be able to afford a starter home, or a nice vehicle, or your student loans, but by god all of us could afford an iPhone on a 24 month payment plan (~$20-30/month).

Apple's marketing and brand is invaluable.

[tokyodude]

I doubt that's why. They were able to get one.for what felt like cheap by signing a contract. People who don't have money generally don't buy Macs. You can get 5 Dell notebooks for the price of a single $999 macbookair. Of course I'd by the air but I know plenty of working class people that wouldn't dream of spending 5x on a notebook PC which they will basically only use to browse the net, watch YouTube and shop on amazon