In Jony Ive's words, a robotaxi presents Apple's best opportunity to "Reinvent the mobility experience"
A couple years ago amid reports that project Titan was an gigantic, unfocused clusterfuck, there were rumours of a rift between project lead Steve Zadesky and Jony Ivy backed by a bunch of top engineers about whether to build a more conventional vehicle for private ownership or to work towards an autonomous mobility service, and that they were going in two opposing directions at once, before doing a reboot.
A couple years ago amid reports that project Titan was an gigantic, unfocused clusterfuck, there were rumours of a rift between project lead Steve Zadesky and Jony Ivy backed by a bunch of top engineers about whether to build a more conventional vehicle for private ownership or to work towards an autonomous mobility service, and that they were going in two opposing directions at once, before doing a reboot.