[newnewpdro]

What confuses me is why they aren't just bringing to market a classy simple EV with a giant ipad in the center console.

This autonomous stuff is stupid. In the mean time people are buying more new ICE vehicles or a poorly made Tesla as a poor substitute for what they really want - a Tesla running iOS with an Apple logo.

[wilsonnb3]

Partially because giant touchscreens in non self driving cars are a horrible UX.

Also probably because they know they can't outcompete actual car makers at making cars.

[newnewpdro]

Apple could buy the actual car maker competition in cash if they needed to.

[computerex]

Apple can buy Toyota, BMW, Mercedes, Ford in cash? Today I learned.

[kelnos]

Ford's market cap is just under $38B. IIRC, Apple has >$250B cash on hand. Moving that money around (across borders) might be a little bit of a pain, but it's certainly doable.

[newnewpdro]

They could easily buy one to instantly become a major player.

How much thicker do you think the margins would be on a Ford if it carried an Apple logo and access to their walled garden on the software end?

[PeterisP]

Yup, every one of these companies is valued less than Apple has in available cash.