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by Retric 2852 days ago
Apple does a lot of low level design work in the electronics, sensors, and AI space. They even work in the automotive space already with Apple CarPlay. (https://www.apple.com/ios/carplay/) There are few companies that can afford to invest ~5 billion on a project that might be worth 10+x that or might be worth nothing.

So, it’s both less of a stretch then you might think and less of a gamble than most other companies in this space are making.