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by _delirium 2854 days ago
The big US chains are very similar to the big European chains. If anything the big US coffee chains, especially Starbucks, arguably originated the model that the big European chains are following almost as a template. The late-20th-century European chains like Baresso, Costa, Nero, etc. do like to play up an "Italian" influence (hence the vaguely Italian names), but in practice their management strategy was pretty much to clone Starbucks. You can see this in part because their menu range and naming tends to follow the US style rather than the Italian style (e.g. Costa's "macchiato" and "iced cappuccino" are American imports).