[kingosticks]

Could this be a consequence of the UK's sugar tax and an attempt to diversify as the revenue from traditional Coca-Cola shrinks? I appreciate they have no/low sugar alternate products but they must still have taken a big hit from that legislation.

[gsnedders]

The Coca-Cola Company only owns 18% of Coca-Cola European Partners, and I'd expect it'd have smaller consequences of the amount of syrup CCEP buys (given some of the movement will be to Diet and Zero).