[foepys]

Funnily enough, Google Pay (and Apple Pay even earlier) is doing exactly that [1]. The merchant is only seeing a token that will be connected to the actual card number in the credit card network.

Google is now closing the circle to get to know exactly what was bought - blowing all privacy advantages away.

1: https://support.google.com/pay/merchants/answer/6345242?hl=e...

[basicplus2]

And removing the oportunity for the retailer to collect info on who shops in their stores...

[HohPum1l]

An "opportunity" they never had with cash in the first place.

[basicplus2]

Yes but they do have the opportunity when customers pay with their credit card directly..

An untapped opportunity perhaps