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No no no, the point is that the jobs aren't useless _locally_, in that my most local store cannot fire their advertising department, but they are still useless _globally_, in that the sheer scale of resources poured into creating the advertisements to compete with other stores is zero-sum. $1 of banana advertising does not generate >$1 of banana purchasing _overall_, though it may _take_ >$1 of banana purchasing from a different store. No meaningful value was created for society. There's a degree to which advertising is educating consumers as to where they can get bananas. The cost required to fulfil that is significantly lower than the actual cost of the advertising industry, because the advertising industry effectively generates other jobs in the advertising industry to compete with itself, as our competing banana establishments both pour more and more of their money into advertisement, because if they don't they lose sales to their competitors. Because more advertising is needed, more advertisers are needed - but the market isn't expanding, or rather, it isn't expanding even a fraction as quickly as the advertising industry. So we end up in this absurd position where we spend _so many resources_ advertising bananas, when we could spend a tiny fraction and get the same result - no, a _better_ result. Estimates suggest that 40%+ of all bananas are simply wasted, because they don't fit the aesthetically pleasing, advertisable profile of an "expected" banana. Because competition is so tight, and so many resources are put not into the intrinstic complexity of selling bananas, but into the "bullshit" systems surrounding it, we have a waste _floor_ of 40%, even before considering the direct cost of the advertising industry supporting bananas. And that's bananas. That's one fruit. The whole market is like this, to varying degrees, where entire industries only exist to support other industries, which only exist to deal with the problems they cause. It's bullshit - not in the sense that any one company can just fire all the worthless people, because obviously it's more complicated than that, but in the sense that we have vast chunks of human productivity going into tasks which do not benefit _anybody_. We are burning our finite resources out advertising bananas while at the same time facing down the impending crisis of climate change and asking ourselves where we could possibly make the efficiency improvements necessary to save our species. I don't know either - but let's start with the bananas. |