[fredley]

James Dyson pitches himself as a sort of British Steve Jobs. His products take commercial fan technology and put it in consumer tech, with lots of silvery plastic, and sell for a lot of money. Engineering wise it's nothing particularly special. They have done well out of sueing competitors who do similar things.

Sadly it's a company that invests more in boasting about how great it is at engineering as it does in actual engineering.

There is no way in hell a Dyson electric car is going to have any impact on any market. This is more of a PR stunt than an indication of any real product. It's more about building the brand (of Dyson and Sir James Dyson) than anything.

[vixen99]

'James Dyson pitches himself as a sort of British Steve Jobs'. Does he or is it others who say this? Where is the quote?

As to the supposed comparison by others, someone from Dyson said '“Apple makes a stylistic product; we don’t have any designers at our company. We start out with the internals first and then match the style to it.”