[benmowa]

I don't have all the answers, but here's where i'd start:

https://gist.github.com/ndarville/4295324

I'd start with a mentally forced mashup for each to get a few that might work. e.g. "If i've got to make money by lead generation with a medical bill review service/app, how could i do it?"

Then i'd focus on how we'd drive value to the consumers.

Then think about driving value to others parties who may be willing to pay for something similar.

ie would pharmaceutical and medical device companies be willing to communicate directly with these consumers?

note i'm not saying its easy by any means, but i do think its a real problem that could take off if an elegant and worthwhile solution came about.