[ahansen]

"The head of Communications said that we were edgy, and that if we as Riot started chipping away those edges, we would become shapeless and bland, like EA or Blizzard. I responded that if we told everyone starting today there could be no more rape jokes in presentations and talks, it would still be a multi-year effort for us to no longer be edgy.”

By the sounds of it Riot is in a very deep culture hole. I hope they can turn it around in the years to come.

[taurath]

Riot isn't regarded by anyone as edgy, because they police their players speech, apparently more strongly than they do internal speech. The most common refrain in the reddit thread on this article is "Wait, they thought they were edgy?"

https://www.reddit.com/r/leagueoflegends/comments/9aslos/the...

[Apocryphon]

Edginess isn't even a successful way to make games. Remember Kixeye? They don't seem to be a mobile games leader despite their edgy marketing and their racism lawsuits. Rockstar Games is like the only major game developer that embraces edginess, and even they have matured in recent years.