[weehobbes]

I actually like the concept of inserting the images in between the "LIBRARY" bookends. I agree that the narrow slab san-serif typeface is mildly inappropriate for a library, but it's passable assuming the intent is for the brand to feel bolder and more modern. My biggest complaint is the omission of a logomark. The old logomark was boring and uninspired, and I think Pentagram not doing a logomark was a huge missed opportunity. They had the chance to create a truly iconic logomark for an iconic institution, and instead said "Eh, logotype is enough." It is definitely not enough.