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by Ceredron 2860 days ago
Their work isn't valuable. A logo, while prominent, rarely contributes anything of actual value to a company.
1 comments

That's not true. I'm sometimes faced with a lot of companies to choose from and if one of those companies has a badly designed logo, I'll immediately become suspicious of all of their other qualities.

On the other hand, a really good logo doesn't have the opposite effect, because I know some designer (or AI, whatever) made it for them.