[chandoo]

$100k has roughly 5x ppp in India.

And yes, you are right. 100k is revenues. Costs are there. Mainly rent, affiliate commissions, blog hosting expenses, site maintenance, outsourcing fees (to contractors). While I do not have audited figures yet, the expenses should be less than 20% of revenues. May be even less.

[vidar]

If you would take a salary fit to live on (for some value of fit!) what would the numbers look like?