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This is likely an “advertorial” in case you’ve never heard the term. It’s an open secret that editorials are often paid advertising slots masquerading as news. No one likes to talk about it, because the by lines are real, which... means it’s really a product endorsement by the editor.

Just like every talk show host and interviewer is paying their guests to talk about some aside (which you can go out and buy right now!) involving something besides the guest’s direct project. Which is why nearly every interview out there is rehearsed. Not only is the guest promoting their latest movie, but oh look! They have some whimsical meandering tale about that time they were at the store and bought those amazing chocolate chips for some cookeis they baked! Wow!

But it’s not advertising. No one needs to clearly define that no less than 3 segments of their 90 minute podcast interview were staged anecdotes. Or that 40 minute sirius XM broadcast required three mentions of which bottled water they happened to be sipping. It’s just totally natural stuff.

It’s no coincidence that there seem to be these prevailing solar winds that gust in 30 day intervals. The news isn’t exactly the news. And this is a shining example.