[wyattk]

I get the point you're tryin to make, but, then again, who are we to judge what is and is not worthy, especially this early? A lot of "unworthy" things have been extremely value to us as a society in hindsight, let alone things that have stemmed from them.

> countless B2B products truly worth it?

"B2B" is a very vague and extremely overarching term. Computers, internet, and cell phones were all, at one point, very much "B2B".

> Who could possibly, genuinely want to work at such places?

For starters, I can imagine some people would fancy having a large impact on the world and the subsequent 10-12 figures attached to their name from all the value they created. Microsoft was "B2B", Amazon was an online bookstore (some people would imagine "instant food" in a category close to that), etc. It can be hard for many to see the value of something at its origin and not be able to see how that would shape a society, let alone an exponentially changing one. I think Peter Thiel would call some of these things "secrets".

[eaenki]

Microsoft owns the end user experience. I'd say it's as much B2C as it is B2B.

Being able to purchase any book (any knowledge) it's amazing. Definitely not even close to instant food.