[Andrenid]

It seems to me like it would work for very specific ad-types. Eg coupons, upcoming sales, promotional offers, etc. The thing is, 99% of internet ads are NOT this type of ad, but are instead a generic click-through to a site or service, in which case this idea is laughable at best.

There has been plenty of times i've seen an ad for a discount at Threadless (etc), or a promotional offer i'm interested in, where I refuse to click due to my geekish nature considering it taboo to do so, but at the same time wanting to remember that deal for later when i'm free to go check it out. I'd still rather just jot it down in notepad though.

[addmein]

Most ads are for branding, for sure, but that's because people don't want to waste time clicking on ads. If you take the time suck out of the equation, people might actually click and save the ads and offers they're interested in.

It's going to work great with deals and offers.