[WhompingWindows]

The answer is this is not a study, and the audience for this piece is not scientists. This is from scientific american, whose mission is to present easily digested scientific content. Scientific american is written for those interested, but not steeped in, science.

Articles/studies themselves are written for a professional audience, and as such include many jargon terms and require knowledge of advanced methods to fully comprehend. It may be harder for the public to engage with, but if research is dumbed-down in its study/article format, reproducibility would be even harder due to a lack of detail.