[btilly]

If they can connect with their audience, there are definitely people who will love this.

How do I know this? One summer I had the job of delivering ad mail. Most people are like me, didn't want it. But it was my job to deliver it, and I did. However there were some people who wanted it. You see they didn't know what they were doing with their weekend until they'd read the ads and learned where the sales were.

If they can connect with that audience, they could very well succeed. And sure, it may be a small portion of people. But it is a fraction that advertisers love to reach. You know, the people who like to cut out coupons. The ones who use groupon. The ones who are likely to actually buy if you offer them a deal.