[pmlnr]

Seo is a theme thing, and it barely has anything to do with the engine.

[johnonolan]

Not strictly true, Ghost has a lot of built-in features for SEO. In particular: Detailed schema.org microformats and structured data, automatic canonical tags, automated + user override-able custom meta data, automatic XML sitemaps, SEO friendly routes, RPC pings, automatic Google AMP support, and quite a few other things.

We do all of these things in core, rather than leaving it up to the theme, so that everyone gets consistently good SEO rather than being left up to the mercy of whatever the theme developer remembered to implement

[monkeydust]

Thanks - are there examples you can point me to for commercial sites built from Ghost that advertise products (through affiliate links)?

[pbhjpbhj]

Ooh, microformats, does anyone use those nowadays? (I have them on my sites, fwiw).

[pbhjpbhj]

Generally there are default themes and they can be built with SEO in mind, or not. Seems like a reasonable question.

Also if there are mods available to easily add features that are missing -- maybe, eg, arbitrary HTML header elements -- then that can make the system SEO friendly.