If you want to reach an audience, the vast majority of companies would reach for Facebook and/or Google in a heartbeat. Either they're all wrong, or you're not on an even playing field if you do not use them as an advertiser.
Ok, but you a seven year old still needs the internet to have a level education playing field, and her mom needs it to sort out her taxes and ID applications and look up nutritional information and SNAP information and parks nearby and how to register a car and available jobs at the DMV and...