[goodlab]

Hey - nicely done v1! Really Nice!

FYI - I have a ton of experience marketing/educating to Health Care Professionals, patients etc. Give me a shout via email of you want to discuss further.

OUTREACH - Get a list from your local Medicare office: Get a few small wins by focusing on local therapists. Visit their offices. Drop off a postcard, talk with them in person. You can also get a list from your local Medicare office - they will tell you who in your area accepts medicare for Physical Therapy.

I can also query a database of HCPs for you - reach out to me.

OUTREACH- Blog marketing is time consuming. I am not saying don't do it but it is time consuming. I have had more success with twitter. It is more immediate - and you end up meeting the bloggers anyway.

OUTREACH - Set up an affiliate program Your product seems like a great fit for an affiliate program. Make one before starting you twitter work.

Website: I agree with some of the comments below. The site needs to get to the Aha moment quicker for therapists. As you described yourself, patients often complete these exercises incorrectly. Helping therapists avoid that seems to be the real benefit here. The other things, like email , tracking patients etc are cool but they require work. SO the real benefit is the increased likely hood that patients will do their exercises correctly.

Another idea: Have you considered licensing those videos out as standalone components. If you have rights maybe this could be another revenue stream. At least this way you could capture revenue from the offices that don't want to go through all the work of using the full app. And in the opposite direction - it may be a ice-breaker product. I mean that you get in the door with that - then up sell to the full app. You'd have to think this through - I am just spurting out ideas.

Shoot - just noticed you are the UK. My database query only contains US so it may not help out much unless your marketing here as well.

[chrisfarms]

I'd hope targeting US would not be far off, but starting UK (and even more locally as others have suggested here seems like our first goal). Someone else mentioned sniffing IPs and showing USD pricing... this would be a pretty easy step towards US. Would love the help when we are at that point though thanks!

I've thought a little about affiliate programs, but couldn't see much working. What makes you think it would be a good fit?

[chrisfarms]

ps: yes we created the videos and own the rights, some kind of 'just access to the videos' account might work. Well... if I come up with a better name for the account than that.