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by ohnoesmyscv 2865 days ago
IG content isn’t nonsensical IMO. The content on IG is generally of higher quality and visually curated. It’s also a better platform for showcasing your brand if you’re in the ecommerce space than FB Pages for example.

Granted, there are accounts that are dedicated to memes and other ‘nonsensical’ content, but you get much more of that on FB. Putting IG in the same trash pile that FB is in is unfair.

2 comments

It’s only for ecommerce. You are either selling a product or selling yourself for likes. Every post is an ad. The amount of sharing that happens the today on IG is the same amount of sharing that happens when you watch a TV commercial.

It’s nuanced, but fundamental different from the photo sharing sites that came before it like Flickr.

The share button may as well be replaced with “Promote” because that’s what it is.

However, Instagram's reliance on the number of views, likes, followers, and so on still puts it in the same category as Facebook and its likes, Twitter and its retweets and favorites, LinkedIn and its likes and comments, YouTube and its upvotes and comments and subscribes... and so on. It's still a metric-driven network, even if the content happens to be better. And what is showcasing your brand if not grinding for better numbers?