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by quotemstr
2864 days ago
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Is your position that it should be illegal to use a criterion in ad targeting if the use of this criterion results in an ad being seen by one arm of a protected category more than another arm? That's a consistent position, but it amounts to banning of ad targeting. Is that the world you want? |
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So I don’t see why any of that should be allowed here.
And it would only apply to things that have a heavy discriminatory effect. I don’t see why it would matter if you chose not to advertise your non-pet friendly apartment complex to people who have pets. Unless someone can show that’s a pretty direct proxy to a protected class it seems fine.
Again, this only applies to kinds of ads covered by this (or similar) laws. Housing and employment are the only two kinds I know of. I see no reason why you should be restricted in who you choose to advertise your new T-shirt to.