[ABCLAW]

Netflix funnels people towards their own properties in the hope of raising the value of their new IP and network. Some are hits. Some are misses.

People watching Bright doesn't mean people, on the whole, liked Bright. Making a Bright 2 might just mean that making another was the easiest and cheapest way they had to honour Will Smith's contract, which may have primarily been inked to keep Will Smith out of putting together exclusive content for other streaming services he was in talks with.

The idea that the quality of the content itself is the end-all of the business decision to fund a series or movie is misguided.

Regardless, this misses the point. Consumers are right to push back against lowered content standards, and opaque business choices don't trump that. If Bright was actually good, it would have been fans that were clamouring for Bright 2. They weren't. The fact that good money is following bad doesn't mean the series is suddenly a success.