[phkahler]

Personalize testimonials to the person reading them? Did I read that correctly? Fake reviews taylored to the reader?

[reikonomusha]

I take it as: “See the reviews which will skew your perception positively.” Doesn’t sound enticing as a consumer. I just want the facts.

[ethbro]

Devil's advocate. A ML service offering being viewed by two users -- an engineer and an executive.

Even with 100% truthful reviews, they're interested in different things and need very different language.

[jadk157]

They're not doing fake reviews. They're choosing which user reviews to show depending on the audience (e.g if the person visiting the website is from a company in the hotel industry, the website might show testimonials from other hotel companies like Hilton as opposed to software startups)

[dahdum]

It’s going to be a bit more difficult to pull it off with the recent crack down on privacy and 3rd party cookies.

I wonder if they’ll be using data brokers or focusing only one first party data.

[phkahler]

Ok, so not changing them. Hopefully ordering and not actually filtering.

[tozeur]

Such a minimal marginal improvement on human lives... kinda disappointed with this company.