[mentalhealth]

you are basically accusing them of foolish behavior at best, fraud/unethical behavior at worst

Given the conflict of interest in this article, I'd say that's the least of what the authors should be accused of.

[boxspam]

Why? Just because you have active PR, your methods are now also flawed?

What is the conflict of interest for a company doing or hiring a PR? Is it fraud or unethical to promote your company?

Your logic/conclusion makes no sense to me at all.