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Short sellers don't need the company to fail to make money. I would guess that most tesla short sellers don't think that tesla is going to fail.

Short sellers thesis is that the company is overvalued and that the market will come to see this and correct itself.

If they are wrong they will lose money. If they are right they will make money. There's no reason to ascribe to them malice.

Most CEOs ignore short sellers and get on with their job of running their company.