[monocasa]

Intel has ~60x the revenue of ARM and is already a known brand with the public. If it gets into a marketing slugging match, Intel wins hands down.

[matwood]

I'm not sure that type of marketing will happen again though. Since then, computers have gone further down the path of being an appliance. What's inside matters less than what it can do. If Apple releases a MacBook with 1-5 days of battery life, no one will care what's inside.

[monocasa]

I agree, I don't think it will. It just doesn't make sense.

[kuwze]

ARM is owned by Softbank, which has a net worth of ~2x Intel.

[monocasa]

And many many more commitments. They can't dedicate the same resources that Intel can.