[jakobegger]

I work a lot with Open Source software (both as a user and as a contributor), and the most important question is:

Who is your audience?

Everything else depends on the answer to that question.

Do you mainly want to tell your customers how you make your product? Then start a blog, hire a photographer, and post on Instagram.

Do you want to reach DIY bio hackers? Then put your recipes on Github.

Do you mainly want to share knowledge with other companies in your industry? Then maybe forget the internet and go meet people in real life at a trade fair.

I contribute to a bunch of different Open Source projects, and they all have a very different audience. Some have mostly users that just want to use the product (nobody is interestedin contributing), while more technical projects see more contributions from users. For the former, website and easy install instructions are more important; for the latter Github and API docs are more important.

So the lesson I would take from Open Source: Think of your audience first, and the best way of distribution follows from that.

[bitesociety]

Thanks

The audience is mainly other vegan entrepreneurs (or those who want to be) so we can help each other with formulations and industry knowledge. It's a mission driven company End consumers to a minor extent, as I guess some of the formulations are not useful without machinery to make them.