[pc86]

Discounts for children aren't because children don't have money. They're for two reasons in particular:

1) Children, particularly much younger ones, will remember less of the experience specifically. They're certainly likely to have an overall positive memory of the experience though.

2) If you're a family of 5 that's a lot of tickets. Making the children's tickets cheaper and the toddler's ticket free makes it much easier to go to the zoo on a budget. Children aren't going to the zoo by themselves but the zoo is likely not losing any revenue by discounting child tickets because they're able to get so many more families to come in the first place.