[trocadero]

Whole Foods allowed Amazon to move into grocery delivery much quicker and bigger than they would have otherwise. That purchase made a lot of sense because even though Whole Foods is brick and mortar it extended Amazon's online offerings.

This is more of a head scratcher. The only thing I can think of is adding 1/2 tickets a month to Prime benefits. I suppose it also makes them more competitive in buying/producing content because they can get part of the theater sales.