That would imply that there actually IS such a thing. The West is not a monoculture. The political and cultural differences between the Netherlands and the US are as vast as the cultural and political differences between the US and China.
We have to apply the same Western liberal standard to companies that are registered and headquartered in a Western liberal country, and especially to the kind of stuff that they produce in such a country.
They're welcome to spin off a Chinese branch to implement all this - with the engineers doing censorship filters and executives signing off on them subject to that censorship themselves. As it is, they want to reject the "liberal standard" while earning that money, but not when they are spending it.