[ahoyhere]

Wooohoooo!! Welcome to the beautiful land of products that make money. It's a nice place to be!

Let me give you a little piece of advice-- unstealth yourself!

When we shipped Freckle, we had $1500 in monthly billing at the end of the first round of 30-day trials, because we put up a little teaser page just like this (for our 2nd SaaS product): http://charmde.sk/.

We had about 400 names on it, from tweeting and talking about it, and a pretty decent conversion rate on that. That headstart was worth at least $18k that year (and probably more, since our main factor for growth is word of mouth). We now have 320 names on the Charm list and that's a much narrower audience, so I think our actual rate of emails vs audience is even better.

Typically speaking, "stealth mode" doesn't do a lick of good for paying products. Most people are too stubborn to make a paying product to begin with, much less copy one that isn't out yet. On the other hand, people love the opportunity to put their name in for a new product that will help them -- and if you don't capture their email, they'll just forget about it.