[mrtron]

Sounds like you are one of the 'SEO' folks that most people frown upon.

a) charging a different rate for different keywords you want to hit.

b) not providing a service that is going to work in the long term - doing black hattery to bomb them into the top 5 for a few weeks is going to get them dropped in rankings in the long term.

c) doing 'off site optimization' is not SEO, that's spam.

[rob]

"a) charging a different rate for different keywords you want to hit."

What's wrong with that? Ranking for a very generic keyword such as "widget" would definitely require much more time, effort, and money than ranking for "easy blue widget".

"c) doing 'off site optimization' is not SEO, that's spam."

Where did you come to the conclusion that off-site optimization is spam? Link exchanges, directory submissions, etc, are not "spam".

[redorb]

Not bombing, gaining links (there are good ways to do this; linkbait)

- charging different for different keywords is called capitalism; some keywords are BMW's and others are Kia's now go tell bmw they can't charge more

I don't pretend to know all coding, don't pretend to know all SEO; don't fear other's skill sets.

[mrtron]

It is called variable pricing - and the service you provide shouldn't change based on what keywords are relevant. It is not like BMW vs Kia whatsoever.

I don't claim to know all about SEO, but the basics are incredibly simple. I do know there is an abundance of people offering services like this, and they like to spread a lot of FUDD.

[redorb]

some keywords are harder than others (based on competition) and pretty much based on their value, so yeah you have to charge more