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by EvilEndures 2864 days ago
This seems like you are working off of TastyBite's playbook:

http://tastybite.com/products/

> The options were expensive, time-consuming, or tasted horrible.

Tasty bite tastes decent, takes 60-90 seconds to heat up, and costs about $3/package with no need for refrigeration.

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This seems like a YC to clone TastyBite without any differentiation beyond the nebulous "quality food".

So....

Are you telling me your quality is so much better a household staple of my life is going to be replaced for twice the price?

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https://www.amazon.com/Tasty-Bite-Chickpeas-Tomatoes-Microwa...

$15 for 6 packages / 60 oz.

https://thebuttermilkco.com/collections/singles/products/cha...

$13.50 for 3 packages / 30 oz(?)

4 comments

TastyBite is definitely a similar product/company. The key differentiators are:

- Our products are fresh and don't have any preservatives, meaning they must be refrigerated or frozen whereas TastyBite is shelf-stable for 9+ months. Our food is inherently fresher and tastes more homemade because of this.

- Our recipes are crowdsourced instead of developed in our kitchen. This ensures that the food is actually authentic with a homemade taste and we are able to expand into a much larger variety of products much quicker. For instance, we have a few recipes in our pipeline that you would be hard-pressed to find in TastyBite or even regular Indian restaurants because they are authentic to smaller regions of India.

- I can't say that you'll definitely like our product's taste better than TastyBite, but I do believe so :)

From the amazon link to TastyBite's packaging, it looks like they also don't use preservatives (It's explicitly mentioned in the packaging that no preservatives are used). Good luck with your startup, but their shelf life of 9+ months doesn't seem to be due to use of preservatives, it could be due to the packaging process.

On a relative note, there are tons of such products in India and most of them taste sub par to home cooked food. One exception I found was Butter Chicken I used to buy regularly when I was spent some time in Newyork few years ago. You just have to freeze it until you open and then, heat it in microwave and ready to go. It tasted very good, but spoiled my stomach (I am bearing the burden even till today) due to the usage of preservatives. Anything that doesn't use preservative is a welcome addition.

One more, when you mentioned sustainable packaging, what does it mean? Is it paper or bio plastic? If so another +1.

https://www.amazon.com/Tasty-Bite-Chickpeas-Tomatoes-Microwa...

So you are going to market as an upscale version of TastyBite with no preservatives that sells niche Indian food?

I wish you the best of luck with that.

Personally, I find a package of Vindaloo from TastyBite, some riced veggies, and a shredded chicken breast lasts me about 2 meals and is comparable to the price you are charging. I really only use TastyBite as a backpacking/on-the-go meal or as a quick curry out of laziness. I'm probably not your target market but shelf stability has alot going for it.

Your use case for TastyBit makes total sense. We're hoping to be a go-to option for a normal meal at home when you don't want to spend the time/money/energy on making a meal from scratch.

We are starting with Indian food but will hopefully be expanding to different cuisines, too!

Maybe you could offer low(er) sodium versions. I find 20% daily sodium intake is too much for a dish.
That is perfectly normal for a meal with that many calories
Do you eat more than 5 dishes per day? How are you going to get your daily sodium dose?
Since most people are overshooting by huge margins, that'd be among the least of my worries.
>"Our products are fresh and don't have any preservatives,"

But Salt is probably the most common food preservative there is and the reason canned foods have such high levels of it.

Why is the salt content on many of these items through the roof for ready-made meals meant to be eaten soon after delivery.

> don't have any preservatives

Just what I was looking for. Definitely going to use this service.

Except Tasty Bite tastes terrible. There's another competitor making the same thing (sealed cooked food, no water needed) Maya Kaimal that is _much_ better. It actually tastes good.
Personally, I enjoy Tasty Bite curries. It may not be the perfect authentic Indian dish you get at a good restaurant but I find at its price point there isn't any real competitor for my $$.
Most Indian restaurants in the US aren't authentic, and cater to Western tastes. So
It's definitely a subjective thing! It's hard to find authentic Indian food that tastes good, is easy to make, and affordable. That's where we come in :)
It looks to me like the biggest difference is that these are not sealed, they're perishable. Tasty bite can be kept at room temperature for 9+ months.

Costco in the Seattle area also now sells some tasty bite bulk packs.

> It looks to me like the biggest difference is that these are not sealed, they're perishable. Tasty bite can be kept at room temperature for 9+ months.

Yeah, which isn't really a positive unless it saves on sodium/etc. If it does, its really a niche "healthy" version of TastyBite and they need to market it as such.

It doesn't seem to have any less sodium.
tasty bites are super cheap at costco, 12 pack for like $16
I think they're even cheaper this month. Picked up a box the other day.