[anonu]

Nice post. Best of luck in what you're doing!

My thought is people are averse to fees - but there needs to be a bit more of an impetus for someone to switch to your platform. Will you be using ETFs to gain exposures? If so, a lot of the marketing could be focused on diversity of investment or saving for retirement.

A lot of the reason the robo's have taken off is that some provide "fractional ownership". So you can invest as little as $1. There is some legal and compliance issues you would need to iron out in your home country. The "Acorns" approach is a good one in my opinion. Helps you get many small accounts quickly.

Ultimately, performance is what a lot of people go by. You need 5 years. Once you have 1 though - with 7% fees - you can easily start showing expense ratio drags on portfolios...

[agustinf]

Thanks for your thoughts! Cool insights there. In fact, we do use global ETFs so we do offer diversified exposure. As a regulated entity we are able to allow investment for as low as US$1. We haven't conducted our marketing as Acorns' does, though, because we feel the biggest problem (opportunity) right now is the one that relatively successful professionals in their 30s face: they are able to save money but they have no time to invest it right. You may be right suggesting that getting many small accounts quickly can be a good strategy though, thanks for that idea, will think it through.

About performance, I agree, it will take some time until regular people start noticing the difference.