[apozem]

That is absolutely the end goal of all these network-effect companies. Uber wants to be a monopoly on transportation, Google a monopoly on search, Spotify a monopoly on music consumption, etc.

[downrightmike]

*Google a monopoly on advertising

[colecut]

FB blows it out of the water for audience/demographic targeting

[apozem]

I'd say they have it well split with Facebook at the moment, but yeah, a duopoly isn't much better.