[ajsharp]

A lot can change in a startup in two years. Startup founders are fallible human beings after all, and are as likely as anyone else to say things that, in retrospect, were hopelessly idyllic or optimistic. Everyone who founds a startup on some level believes that they're building a company for the long-term. Either way, it sounds like they were a fairly small company, probably struggling to break through in an incredibly competitive vertical.

Hopefully they all just made a whole bunch of money.