[throwawayaway12]

I think that this covers the general situation pretty well.

I would also consider who you want your audience to be and the scope. If it is something that you want a non-expert to read, consider a blog post. On the other hand you may want to consider something like a patent if it is something you want to monetize. Lastly, consider peer reviewed journals if it is intended to be consumed by domain experts. All of this is from physics research perspective and may be different depending on your area.