[paulsingh]

Happy to share... I think I'll write an entire blog post on this.

MailFinch: Cold calls and asking for referrals. NotaryCRM: lots of SEO (notice the "find a notary" directory and the theme of almost all of the blog posts)

For both, there was a lot of call-to-action testing (in terms of verbal calls to action during my phone/in-person conversations) and rapid iteration (breaking features down into the smallest chunks and deploying often).

More recently (like, a week ago) I built a really basic site to force myself to learn a little more about consumer-focused community building.

As with all of my ideas, making money comes a close second behind the most important thing to me: learning something new.