[dangrossman]

I made a WordPress plugin to add a feature to one of my own sites, and threw it up on my blog as a free download. After hundreds of downloads and comments asking for support, I rewrote it and packaged it up as a commercial product. In the next 1.5 years I made about $180,000 in profit selling that plugin, then sold the rights to the plugin on Flippa for another $90,000.

[SomeoneAtHN]

Wow. That is impressive. Few questions:

1. How long did it take to write the plugin? 2. How did you find your paid customers? From what I heard, most WordPress users don't want to pay for themes or plugins. 3. And why did you decide to sell it for that kind of high price? Were there troubles at the beginning because it was a free download before?

Thanks!

[dangrossman]

1. A few hours 2. Forums, blog sponsorships, PPC ads and holding #1 organic rank on all the relevant search terms 3. Sales were slowing and I lost interest in putting more into it, so I sold it while it was still valuable

http://flippa.com/blog/case-studies/dan-grossman-on-selling-...

[RDDavies]

Good questions! Awaiting answers myself!

[solutionyogi]

Is WP Review Site the plugin in question?

http://www.wpreviewsite.com/

[dangrossman]

Yes

[petervandijck]

Wow. What did it do?