[tfb]

Google could easily adjust their ranking algorithm to better reward non-AMP pages (which they've obviously already crawled) which they know are 1) below say 75 KB and 2) contain a limited number of resources to fetch. But instead of doing that, they choose to attempt to strongarm everyone into using AMP.

[eythian]

In the article they say they're planning on doing exactly that.

[tfb]

Hopefully they actually follow through on that.