[chiefalchemist]

> "Your business’s profitability is the most important thing to your bosses."

I think the UX is the most important thing, without it (i.e., a good one) there is no profit.

In 2018 bosses involved in web - directly or indirectly - should be well aware of this. At this point in time the web dev's job should not be to "fix" those above them. There's plenty else to do and keep up with qithout having to add risking their career to the list.

And few if any freelancers are going to speak up. Which is all the more reason the decision makers should understand the implications of their decisions.

[grivescorbett]

I agree 100%. So instead of saying “The web needs to be good! We need to spend time (money) on this!” Say “I ran an A/B test and the top of our funnel had an X% higher conversion rate when the page loaded in less than Xms. Here are my ideas for what analytics to cut to get us under that number. It’ll take some work but our funnel will improve and there’s an added benefit because all execs will view a unified report, which will ensure that all future business decisions are made with one standard set of metrics. This is win win win!”

[s17n]

Content sites get traffic from google / facebook / etc and then monetize it. Unless the site is so bad that people just close the tab rather than read the article, usability doesn't matter. You're only going to get one page view anyway.