| Apple sells to people looking for a different approach. This is fundemental, and doing it commands high margins. Being successful is why they have the cash pile they do and get the fat margins. One subtle artifact in all of that is Apple does not need volume, nor has to accomodate tons of hardware variants. Being whole "stack" in this sense means being able to ask for value added everywhere possible. I suspect ADS in a car HUD will not be welcome, and could actually see ethical challenges. Incentives are high to get a thing like this right. I will tell you all right now, for me? NO. Not one AD. Not while driving. It is not OK, nor worth it. Bet a cookie that sentiment is not hard to find out there. In any case, the luxury comes from doing the work. Apple is well differentiated in this way. They have no reason to change, and billions of reasons to continue. |