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by tjoff
2878 days ago
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> Only the strongest content will push through. I think it has surprisingly little about content but with marketing and connections. I feel it is especially apparent on youtube where crappy content can thrive and excellent content can be buried where only a handful will see it. Not terribly different from the old days. |
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Problem is, once you get over bad, once you've followed the rules that everyone else has followed, is where marketing and connections start to make a difference. But still, nobody's really going to care until and unless you can come up with something truly different that's also good. Bring an idea to a style from another style and make it cohesive. Play around with different types of lyrics and beats and energy levels.
I have a friend of mine whose been playing music for years put out an album of well, aggressively mediocre country-rock. No amount of connections and marketing is going to get anyone to care about it. There wasn't anything wrong with it, I just had zero interest in listening to it more than once. He needed to bring an order of magnitude more effort to the composition process to even come close to mildly interesting. This stuff literally fills the slush piles of music agents.
Once you have something new, good, and different, then marketing and connections again start to become important. Because there's literally nothing else that can move the needle.