[buth_lika]

Pretending you're related to a school you're not affiliated with isn't neuromarketing, it's just lying to kids. Using big words for that doesn't make it bigger, and that it's not "unique" from the perspective of people who pull this kind of stuff is also not surprising.

When you find a bug, do you fix the bug, or do you go "ohh, but this isn't the first time anything ever had a bug"? When someone flashes you in the park, do you call the cops or do you say "it's hardly unique for this person to be doing this"?

The article is kinda meh, there really isn't anything to discuss, but that doesn't make lying to kids to push another product noble or interesting. I'd sooner interested in the upbringing of the people who enter that "field" than their own rationalizations. I've seen enough to know there's a problem behind the chaff.